Beverly Racecourse – Future Ticketing

Beverley Racecourse

“Future Ticketing has transformed how we sell tickets at Punchestown. Since using the platform, we have sold to thousands of new customers, significantly reduced our administration costs, generated substantial cash-flow with over 82,000 pre-sold tickets and eliminated fraud issues. Importantly, we now provide a better ticketing and event experience for our customers.”

Dick O’Sullivan, President of Punchestown Racecourse

Beverley Racecourse is a horse racing venue located in the town of Beverley in Yorkshire. It attracts an average of over 80,000 racegoers per season, with their main listed races in May and August.

Future Ticketing came on board with Beverley Racecourse in 2017, ahead of the 2018 season, with them providing a customised and branded solution for Beverley RC that enabled digital ticket purchases in 4 easy steps, while also providing seamless management access control throughout the track.

Future Ticketing enables data capture for analytics and as Beverley Racecourse has a proprietary right to the data it is now able to build a database suitable for analytics and to develop a branded relationship with its customers via ticketing in a GDPR compliant environment. This is especially useful in 2020/21 for Beverley Racecourse with additional Covid-19 Regulations for racegoers in the UK.

Future Ticketing is the digital partner of choice for Ireland’s largest racing events including the Iconic Galway Races; the Listowel Racing Festival in September; The Curragh the home of the classics, and a growing number of other Irish racecourses including Ballinrobe, Dundalk, Down Royal, Downpatrick, Gowran Park, Kilbeggan, Limerick, Naas and Tramore. In the UK, Future Ticketing has a growing footprint and is providing ticketing solutions for racecourses at Beverley, Catterick, Fakenham, Redcar, Newton Abbot and Taunton. On average, racecourses increase their attendance from ticketing by 14% in their first year of using Future Ticketing.