Lessons from the 2024 RCA Showcase
Having spent over 25 years working with and learning from racecourses, I’ve seen firsthand the creativity and resilience that have kept this industry moving forward. But let’s be honest resilience alone isn’t enough anymore. The world is changing faster than ever, and today’s challenges require boldness, adaptability, and a deep understanding of what audiences want. This seminar was a powerful reminder of what racecourses can achieve if they embrace change and think differently.