Chris Addison from Dunfermline Athletic said

“Our pilot program partnership with Happy Fan has been a significant step forward for the club’s digital marketing activities.
Working alongside our ticketing provider Future Ticketing has led to a co-ordinated approach, allowing us to deliver a more personalised message to our supporters. Furthermore by having reliable and accurate data at hand, we are better positioned to plan and implement our marketing campaigns. Happy Fan have proven to have extensive knowledge in the subjects of Data, Analytics and CRM which has greatly benefited our data management and further supported sales in key revenue areas.

“We are very much looking forward to the awards ceremony where we will be sitting down with many of the leaders in global sport, with Barcelona, Atletico de Madrid and Tottenham Hotspur nominated in other categories.”

Seb Hempstead, VP of Partnerships at GoCardless, said: “This partnership is a game-changer. Future Ticketing customers can now use GoCardless to give their fans the ability to break down larger purchases into smaller, more manageable repayments

Speaking on the new partnership, Ryft CEO and co-founder, Sadra Hosseini commented: “Working with Future Ticketing is an exciting opportunity for us. Their leadership in the ticketing software sector makes them an ideal profile for Ryft, and we are confident that our solutions will bring considerable value to their platform and users.

New users’ of Future Ticketing’s integration will have the complementary protection enhancement readily available through the API. Current Future Ticketing users with a portfolio of race, sports, and live event users, will have the protection solution rolled out over the coming weeks without having to make any changes to their accounts

“We are immensely proud of our heritage at Dundee FC and excited by our future and have been impressed by the expertise Future Ticketing have brought to this new relationship.  We are certain our partner’s commitment to continuous improvement will stand to us in the years to come.”

“Enhancing and streamlining our supporters’ journey has been at the forefront of our negotiations and we are excited for the next steps in our partnership with Future Ticketing.”