Category: Blog

Blog

Lessons from the 2024 RCA Showcase

Having spent over 25 years working with and learning from racecourses, I’ve seen firsthand the creativity and resilience that have kept this industry moving forward. But let’s be honest resilience alone isn’t enough anymore. The world is changing faster than ever, and today’s challenges require boldness, adaptability, and a deep understanding of what audiences want. This seminar was a powerful reminder of what racecourses can achieve if they embrace change and think differently.

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Blog

The future of racing is horse-centric, data-centric and customer-centric

The Asian Racing Conference (ARC) is the pivotal event on the international racing conference calendar, attracting the foremost leaders and brightest minds in racing and sports, along with other influential stakeholders. The ARC plays a pivotal role in shaping global and regional agendas to continuously advance the racing industry.

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Blog

Gift Voucher sales and revenue booming for Future Ticketing clients

Overall, clients of Future Ticketing have seen a 73% increase in gift voucher sales year to date. Gift voucher redemptions have risen slightly this year to 64%, with football fans the most likely to use gift vouchers. In the visitor attractions segment, the average value of gift vouchers year to date is £63 (€73), up 19% on 2022.

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Blog

Why Event Marketers need a top-class Ticketing Partner

As a marketing manager for an upcoming event, you’ve been tasked with achieving a specific revenue goal and getting a record number of attendees to the event. Regardless of whether it’s a football match, festival or visitor attraction; numbers will define your success.

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Blog

Making sophistication simple – the new brand of ticketing

When you plan an event, you work hard to make it amazing. No matter what your event is, you want your customers to have the best experience from the moment you announce the event to when they leave your venue. And that includes their experience when buying their tickets to your match, meet, musical or visitor attraction.

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