Dundee United renews partnership with Future Ticketing

  • Leader in Scottish market strengthens link with Dundee United
  • Digital Ticketing App embraced by club and fans
  • Multi-year contract extension with Future Ticketing
The cloud-based digital ticketing services provider said it is proud that its relationship with Dundee United, which was first established in 2019, is now primed to improve in the coming years. When Future Ticketing and Dundee United initially teamed up five years ago, the ticketing company’s advanced software was seen as crucial to the club achieving its key goal of improving engagement with its fans.

Joe Rice, Chief Operating Officer “Our partnership with Future Ticketing has been about so much more than the transition to online booking. We thought carefully about our renewal with Future Ticketing and considered how the company’s technology has provided us with opportunities for data collection, thereby enabling us to better identify the needs of our fans.”

Since then, Future Ticketing has developed the Digital Ticketing App (DTA), an innovation which placed even more control in the hands of supporters and which has been enthusiastically received by the Tannadice faithful.

Liam Holton, CEO of Future Ticketing, said: “Forming our original partnership with Dundee United was a milestone achievement and we felt privileged that such a progressive club trusted us to work with them on their digital transformation.”

“Now, as we announce the extension of that partnership for future seasons, we are more confident than ever that our ongoing commitment to providing the best ticketing solutions will benefit Dundee United going forward.”

Future Ticketing’s intense focus on API-first software creates a single customer view for Dundee United with fans opting for season tickets, single match day tickets, or various options like family and friends.

The Future Ticketing DTA employs progressive web technology which ensures supporters have the club app on their phone and are always just a click away from Dundee United.

Enhancing and streamlining our supporters’ journey has been at the forefront of our negotiations and we are excited for the next steps in our partnership with Future Ticketing.

Joe Rice, Chief Operating Officer

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