Football

SPORTS

Football

Football fans are among the most loyal and engaging of sports enthusiasts. We know this because we understand Football and that is why we have designed our system to allow clubs to sell, market and track interactions with their fans both online and off.

We enable our partners to proactively engage with its fans, not only through our ticketing platform but also with your other software and data partners, to help deliver the best solution we can for a successful customer journey, every single time.

Known and respected in the industry as an innovative and influential market disruptor, and as a leading supplier of high-performance ticketing technology to the football industry across the island of Ireland, the United Kingdom, Saudi Arabia and The Middle East, the Future Ticketing Team will bring unparalleled insight, understanding and experience to your club.

Future Ticketing is the ticket solution for more than 60 football clubs with progressive partner clubs in the SSE Airtricity League, Northern Ireland Football League, the Scottish League and English Football Leagues.

What our customers say

“Derek Matthews goes above and beyond to support the ticket office, ensuring that they know how to set up and run campaigns and events, and spends time in the stadium ensuring that we are comfortable with the operation of the Future Ticketing system.”

Lynsey McLean, General Manager, St Mirren F.C.

What our customers say

“Future Ticketing software…allows us to expand past the single football games to provide for hospitality, corporate events, club events, concerts and other events.”

Bernard Thompson, General Manager, Crusaders F.C.

What our customers say

“Owning data and having instant cash on purchases was a great benefit to us, and the feedback received from the fans has been extremely positive.”

David O’Connor, CEO, Shelbourne F.C.

What our customers say

Can I next thank Laura Dickinson and all her support team at Future Ticketing for creating and assisting us in an outstanding first year for our new digitalised ticketing and turnstile system. Laura has been truly outstanding with her positivity in supporting both Grant Morris and Loretta Brown in every way.

Charlie Hunter, CEO, Boreham Wood FC

What our customers say

“Derek Matthews (Country Manager) goes above and beyond to support the ticket office, ensuring that they know how to set up and run campaigns and events, and spends time in the stadium ensuring that we are comfortable with the operation of the Future Ticketing system.”

Lynsey McLean, General Manager, St Mirren F.C.

What our customers say

“Future Ticketing software…allows us to expand past the single football games to provide for hospitality, corporate events, club events, concerts and other events.”

Bernard Thompson, General Manager, Crusaders F.C.

What our customers say

“Owning data and having instant cash on purchases was a great benefit to us, and the feedback received from the fans has been extremely positive.”

David O’Connor, CEO, Shelbourne F.C.

What our customers say

“Can I next thank Laura Dickenson and all her her support team at Future Ticketing for creating and assisting us in an outstanding first year for our new digitalised ticketing and turnstile system. Laura has been truly outstanding with her positivity in supporting both Grant Morris and Loretta Brown in every way.”

Charlie Hunter, CEO, Boreham Wood FC

Key Benefits

Manage capacities on standing and seated areas with elegant interactive seating plans. Customer want to know more, improve the fan experience using tools such as “view from seat”, or helpful icons to show disabled seating, bar location, restricted view or toilets.

Simplify your entire event process for games, from ticket sales to stadium entry for users and fans. 

Information on access control in real-time is a crowning feature of Future Ticketing that will relieve pressure on staff and fans on match day. Our scanners read barcodes ‘live’ at your event to prevent fraudulent tickets from gaining entry. Scanners alert staff to different ticket types such as concession or VIP tickets.

You can create permissions to allow selected users, including Police or Health and Safety Officers, to log-on and view live scanning figures by entry point or by individual scanner.

We provide seamless integration with multiple access control partners for turnstiles. You can lockdown the location of your scanners to scan tickets by stand or type. This means that if an away fan tries to get into the home stand or a ticket holder for Turnstile 2, tries to get through Turnstile 1, the ticket scans as not valid for this section and your staff can direct the fan to the correct entry point.

Create a bespoke and branded Digital Ticketing App to allow customers to share tickets with their Friends and Family Members. Get to know each customer in your stadium including hospitality or corporate customers by collecting the email addresses of each ticket holder. Customers can also add their tickets to their Google or Apple Wallet in advance of the event.

Our Season Ticket functionality is flexible and easy to set-up. The invaluable data you gather around season ticket holders will help you to increase loyalty and fan engagement.

Season Ticket set-up options:

  • Choose specific seats for all home games
  • Locked scanner locations for selected turnstiles
  • Exclusive windows for season ticket renewals
  • Discounts across merchandise
  • Food and beverages at the ground
  • Set specific age ranges for different prices of season tickets
  • Both digital and printed templates for season tickets.
  • Analyse scanning data to engage low attendance fans or analyse multiple match buyers to convert to season ticket holders. 

Your brand is as important to us, as it is to you. So we make sure the purchase journey for fans with Future Ticketing is quick and easy, with your brand integrity in-tact throughout. Your customer remains on your website throughout the transaction, allowing you to track analytics and conversions with no third-party redirects.

With our API-first ticketing solution, clients can collect data from all their third parties to create a unified customer view. This comprehensive perspective provides insights into demographics, preferences, and spend per head which are essential for designing targeted marketing campaigns and personalised fan experiences. Analyse your customer database using any of our multiple integrations including: Mailchimp, Campaign Monitor, Google Analytics, Two Circles and Activity Stream.

Our system comes with built in CRM (Customer Relationship Management) functionality allowing you to develop profiles of your customers purchasing habits. Customise your e-tickets with essential event day advice to customers about entry points, public travel, sponsor information or local food and drink partners.

Maximise the Future Ticketing software and create and sell off-field events such as hospitality, tours, Summer Camps, Christmas parties and grottos, Halloween events, merchandise, all while keeping your data in one central location.

Our convenient ‘Event Schedule’ feature allows you to set monthly, weekly or daily events, and timeslots to suit engagements of any duration such as half-hourly, hourly or half-days.

Gather invaluable insight into the purchasing behaviour of fans by tracking their spend-per-head. A fan who purchases an Adult season ticket and six months later buys a Child’s summer camp place could be an ideal candidate for season ticket or match-day sales. Future Ticketing will allow your club to identify these marketing opportunities.

Our seating plan software gives you full control to construct all kinds of spaces, from dining areas to finer detailed table plans. Furthermore, you can prompt customers to maximise a single purchase journey and while buying tickets also order their meals in advance.

Use our ‘Additional Fields’ for bespoke information. Gather dietary requirements for customers who have purchased hospitality tickets or for Season Ticket Renewals gather a customer’s Date of Birth, Accessibility Requirements and Delivery address. This valuable data also allows you to understand your audiences for future engagement and planning.

If your club organises summer camps or other events for children, use our ‘Additional Fields’ functionality to collect information such as name of child, date of birth, allergies/medication, next of kin and kit size. You have the added ability to set up a signature waiver field for a parent/guardian to give their authorisation.

You have this data at your fingertips through the extensive reporting section of the Future Ticketing dashboard to create and segment customer data for current and future customers.

As a Future Ticketing client you will partner with a Client Success Manager experienced in the Football sector. Your success is our success so we stand out from the crowd by committing to be onsite with you even during season ticket renewal day.

Our team members will offer advice and help to get your organisation up and running with the Future Ticketing system. They provide all the requisite training and explain the benefits of our extensive features to help you increase sales, revenue and customer engagement.

They can also assist with your digital development to make best use of data, analytics, insights and the multiple integrations with third party systems you will be able to access.

As a client you can access our 24/7 support portal with Live Chat functionality, a knowledge base of Frequently Asked Questions, video tutorials, latest features and news items.

Offering supporters the opportunity to expand their network for match attendance with a “Friends and Family” membership really amplifies fan engagement. Benefits include:

  • Sharing season tickets
  • Buying multiple tickets on a single membership number
  • Restrict allocation of tickets to friends and family members
  • Allowing persons on a network to purchase tickets on behalf of the supporter
  • Access to limited away games’ tickets for the Friends and Family network.

This is a fantastic way for you to gather data and really know your fanbase.

Football’s winning partner

It is no accident that Future Ticketing has an ever growing portfolio of clients in the football sector in the UK and Ireland.

We understand football. We design our ticketing system around the needs of each club and venue to capture data from each customer interaction into a single customer view.

The dynamic Future Ticketing platform and API first solution also gives space to clubs to become more ambitious and creative about revenue generation outside of single football games and instead look to hospitality, corporate events, club events and concerts.

Manage capacities on standing and seated areas with elegant interactive seating plans. Improve the fan experience using tools such as “view from seat”, or helpful icons to show disabled seating, restricted view or toilets.

Information on access control in real-time is a crowning feature of Future Ticketing that will relieve pressure on staff and fans on match day. Our scanners read barcodes ‘live’ at your event to prevent fraudulent tickets from gaining entry. Scanners alert staff to different ticket types such as concession or VIP tickets.


You can create permissions to allow selected users, including Police or Health and Safety Officers, to log-on and view live scanning figures by entry point or by individual scanner.


We provide seamless integration with multiple access control partners for turnstiles. You can lockdown the location of your scanners to scan tickets by stand or type. This means that if an away fan tries to get into the home stand or a ticket holder for Turnstile 2, tries to get through Turnstile 1, the ticket scans as not valid for this section and your staff can direct the fan to the correct entry point.

Create a bespoke and branded Digital Ticketing App to allow customers to share tickets with their Friends and Family Members. Get to know each customer in your stadium including hospitality or corporate customers by collecting the email addresses of each ticket holder. Customers can also add their tickets to their Google or Apple Wallet in advance of the event.

Our Season Ticket functionality is flexible and easy to set-up. The invaluable data you gather around season ticket holders will help you to increase loyalty and fan engagement.

Season Ticket set-up options:

  • Choose specific seats for all home games
  • Locked scanner locations for selected turnstiles
  • Exclusive windows for season ticket renewals
  • Discounts across merchandise
  • Food and beverages at the ground
  • Set specific age ranges for different prices of season tickets
  • Both digital and printed templates for season tickets.
  • Analyse scanning data to engage low attendance fans or analyse multiple match buyers to convert to season ticket holders. 

Your brand is as important to us, as it is to you. So we make sure the purchase journey for fans with Future Ticketing is quick and easy, with your brand integrity in-tact throughout. Your customer remains on your website throughout the transaction, allowing you to track analytics and conversions with no third-party redirects.

 

With our API-first ticketing solution, clients can collect data from all their third parties to create a unified customer view. This comprehensive perspective provides insights into demographics, preferences, and spend per head which are essential for designing targeted marketing campaigns and personalised fan experiences. Analyse your customer database using any of our multiple integrations including: Mailchimp, Campaign Monitor, Google Analytics, Two Circles and Activity Stream.

 

Our system comes with built in CRM (Customer Relationship Management) functionality allowing you to develop profiles of your customers purchasing habits. Customise your e-tickets with essential event day advice to customers about entry points, public travel, sponsor information or local food and drink partners.

Maximise the Future Ticketing software and create and sell off-field events such as hospitality, tours, Summer Camps, Christmas parties and grottos, Halloween events, merchandise, all while keeping your data in one central location.

 

Our convenient ‘Event Schedule’ feature allows you to set monthly, weekly or daily events, and timeslots to suit engagements of any duration such as half hourly, hourly or half-days.

 

Gather invaluable insight into the purchasing behaviour of fans by tracking their spend-per-head. A fan that purchases an Adult season ticket and six months later buys a Child’s summer camp place could be an ideal candidate for season ticket or match-day sales. Future Ticketing will allow your club to identify these marketing opportunities.

 

Our seating plan software gives you full control to construct all kinds of spaces, from dining areas to finer detailed table plans. Furthermore, you can prompt customers to maximise a single purchase journey and while buying tickets also order their meals in advance.

 

Use our ‘Additional Fields’ for bespoke information. For example, if offering a Santa’s Grotto you can gather booking information on each child’s gender, age, and what they have asked Santa for. This information allows you to brief Santa in advance and create an unforgettable experience. Gather dietary requirements for customers who have purchased hospitality tickets or for Season Ticket Renewals gather a customer’s Date of Birth, Accessibility Requirements and Delivery address. This valuable data also allows you to understand your audiences for future engagement and planning.

 

If your club organises summer camps or other events for children, use our ‘Additional Fields’ functionality to collect information such as name of child, date of birth, allergies/medication, next of kin and kit size. You have the added ability to set up a signature waiver field for a parent/guardian to give their authorisation.

 

Data collected is stored and used whenever and wherever you need it. For example: send kit sizes to your colleagues, or alert camp coordinators on medical issues of children. You have this data at your fingertips through the extensive reporting section of the Future Ticketing dashboard.

As a Future Ticketing client you will partner with a Client Success Manager experienced in the Football sector. Your success is our success so we stand out from the crowd by committing to be onsite with you even during season ticket renewal day.

 

Our team members will offer advice and help to get your organisation up and running with the Future Ticketing system. They provide all the requisite training and explain the benefits of our extensive features to help you increase sales, revenue and customer engagement.

 

They can also assist with your digital development to make best use of data, analytics, insights and the multiple integrations with third party systems you will be able to access.

 

As a client you can access our 24/7 support portal with Live Chat functionality, a knowledge base of Frequently Asked Questions, video tutorials, latest features and news items.

Offering supporters the opportunity to expand their network for match attendance with a “Friends and Family” membership really amplifies fan engagement. Benefits include:

  • Sharing season tickets
  • Buying multiple tickets on a single membership number
  • Access to sold-out fixtures
  • Allowing persons on a network to purchase tickets on behalf of the supporter
  • Access to limited away games’ tickets for the Friends and Family network.
This is a fantastic way for you to gather data and really know your fanbase.

Football partners

Success stories

Dundee United Football Club

Sports

Dundee United Football Club
Linfield FC

Sports

Linfield FC
Shelbourne Football Club

Sports

Shelbourne Football Club
Shamrock Rovers F.C.

Sports

Shamrock Rovers F.C.
Crusaders Football Club

Sports

Crusaders Football Club
St Mirren F.C.

Sports

St Mirren F.C.