Future Ticketing, a leader in API-first ticketing software, and Data Talks, the premier Customer Data Platform (CDP) provider for the sports industry, are excited to announce a strategic partnership aimed at revolutionizing fan engagement. This collaboration empowers sports organizations to enhance their supporter experiences, increase ticket and merchandise sales, and secure higher-value sponsorships through integrated, data-driven strategies.
Future Ticketing is transforming the ticketing industry with its focus on technology, seamless integration, and unified ecosystems. Their approach makes ticketing smarter, more flexible, and fully integrated into every touchpoint of the fan experience. By enabling complete data ownership and utilizing API-driven technology, Future Ticketing goes beyond access—helping organizations create unforgettable, personalized fan experiences that make a lasting impact.
Ann Marie Guinan, Chief Marketing Officer at Future Ticketing, shared her enthusiasm about the partnership: “We’re thrilled to announce our partnership with Data Talks as our newest integration partner. This collaboration is a natural fit, especially given the number of mutual clients we serve. We also appreciate Data Talks’ proactive approach in leveraging our API to build this seamless integration.”
Data Talks specializes in helping sports organizations achieve more supporters, superior sales, and real revenue. With our Sports CDP, clubs can collect, analyze, and act on supporter data, facilitating personalized communication and targeted marketing efforts. Integrating ticketing data from Future Ticketing provides sports organizations with a comprehensive view of their supporters, leading to enhanced engagement and increased revenue opportunities.
Dionysios Zelios, Chief Growth Officer at Data Talks, commented on the collaboration: “Our mission at Data Talks is to make it easy for sports organizations to sell more tickets, sponsorship packages, and merchandise. By partnering with Future Ticketing, we can seamlessly integrate ticketing data into our Sports CDP, delivering a unified view of supporters and empowering sports organizations to foster long-term loyalty and drive revenue.”
This partnership underscores both companies’ commitment to innovation and excellence in the sports industry. By combining Future Ticketing’s advanced ticketing solutions with Data Talks’ data-driven customer data platform, sports organizations can connect with supporters on a deeper level, enhancing loyalty and profitability.
