Dunfermline Athletic FC benefit from data leading partners
Future Ticketing is very pleased to announce an API integration with Happy Fan which adds a further option for Future Ticketing clients to choose from to understand their customer data. HappyFan is the latest partner to complete an integration with our next-generation API and software solution. This means Future Ticketing’s clients can choose from an additional data partner to gain deeper insights and enhance fan engagement.
As an API-first company, Happy Fan seamlessly connected with Future Ticketing’s OPEN REST API, enabling near real-time data integration from multiple sources, such as CRM systems, e-commerce platforms, and social media analytics. This creates a unified, live data ecosystem that offers a holistic view of fan behavior and preferences.
John Grabowski, Chief Revenue Officer (CRO) at Happy Fan said
“Leveraging the unlimited real-time data provided by Future Ticketing allows us to drive growth and offer strategic advice to Dunfermline Athletic, enhancing fan engagement and converting one-time attendees into loyal, repeat customers. The integration process was seamless, and Future Ticketing’s support was top-notch whenever we needed it. This integration has empowered Dunfermline Athletic with a unified customer view across all their platforms, enabling more effective decision-making.”
Dunfermline Athletic FC: A Case Study
Dunfermline Athletic FC (DAFC), a long-term client of Future Ticketing, is one of the first organisations to leverage this integration. By utilising Happy Fan’s Future Ticketing API connector, DAFC has been able to stream ticketing data directly into an advanced analytics and segmentation tool. This capability has advanced the club’s understanding and interaction with its audience.
Chris Addison, Marketing Manager at Dunfermline Athletic Football Club said
“Our pilot program partnership with Happy Fan has been a significant step forward for the club’s digital marketing activities.
Working alongside our ticketing provider Future Ticketing has led to a co-ordinated approach, allowing us to deliver a more personalised message to our supporters. Furthermore by having reliable and accurate data at hand, we are better positioned to plan and implement our marketing campaigns. Happy Fan have proven to have extensive knowledge in the subjects of Data, Analytics and CRM which has greatly benefited our data management and further supported sales in key revenue areas.
With enriched data from Future Ticketing, DAFC can now create audience segments based on a variety of factors such as purchasing behaviour, attendance patterns, and engagement levels. These segments enable the club to retarget their fans with highly relevant messaging and storytelling, enhancing the overall fan experience while enabling business analytics for Dunfermline FC for future generations.
A New Era of Fan Engagement
For Dunfermline Athletic FC, the journey is just beginning, but the early results are promising. In an industry where every fan interaction counts, the ability to deliver personalised, targeted communication is a game-changer.
Ann Marie Guinan, Chief Marketing Officer, Future Ticketing, said:
“The data our clients can collect through the buying journey is unlimited. Dunfermline Athletic FC have benefited from this and the club is now ready to take the next step in the data journey with this partnership with Happy Fan. Our Open API means our clients can link all their data to a single source, which is exactly how Happy Fan have delivered this partnership.”
