Dashboard Connect: a game changer for away ticket sales

  • Home and away tickets now available in client’s own Digital Ticket App
  • New feature enhances fan safety
  • Rewards loyal fans
  • Transforms away ticket sales with a seamless shift to digital management.

Future Ticketing is excited to announce the launch of its latest innovation, Dashboard Connect, designed to revolutionise away ticket sales and enhance collaboration between partner clubs and event organisers.

Dashboard Connect allows Future Ticketing clients to seamlessly share dashboards, streamlining the process of managing and selling tickets for shared events. This innovative feature is especially impactful for the digitalisation of away ticket sales, ensuring a secure, efficient, and user-friendly experience for all involved.

Built with fan safety at its core, Dashboard Connect enhances operational efficiency while empowering clubs to reward loyal supporters and helping ensure away matches are a secure and enjoyable experience for all involved.

Key Features of Dashboard Connect

One App, Home and Away Tickets: The Dashboard Connect enables clients to host both home and away tickets for their events and Connected events in their Digital Ticketing App, increasing fan engagement as a single touch point to customers.

Enhanced Fan Safety: By fully complying with GDPR regulations, Dashboard Connect ensures that personal data is handled securely. Clubs gain complete visibility over ticket holders, which allows them to identify and control access to away games, ensuring a safe environment for fans.

Rewards Loyal Fans: Clubs can now reward their most dedicated supporters with exclusive access to away tickets. Dashboard Connect enables clubs to prioritise season ticket holders and long-standing members, offering them early or exclusive digital ticket access, and reinforcing fan loyalty while maintaining fairness and security.

Controlled Access for a Safer Experience: Clubs can control who purchases tickets for high-demand away games, allowing them to vet access based on loyalty or membership tiers. Further to this, the Digital Ticketing App and its operational ticket access settings complement Dashboard Connect in real-time. Together, the system helps ensure that matches remain safe and enjoyable by preventing unauthorised or bulk ticket resales.

Efficient Ticketing and Reduced Administration: The tool eliminates the need for bulk ticket printing, reducing costs and streamlining operations. Digital tickets simplify the entire process for both fans and staff, saving valuable time and increasing operational sustainability.

Real-time Collaboration: Dashboard Connect fosters better communication between partner clubs by allowing shared dashboards that update in real time. This means smoother coordination for away ticket sales, ensuring that the home team has full visibility on sales and away fans can access their tickets faster and more securely.

League of Ireland clubs Dundalk FC and Shamrock Rovers have already experienced the immediate benefits of Dashboard Connect as the thrilling chase for the SSE Airtricity title unfolds.

Ross Cullinane, the Ticketing & Retail Manager at Shamrock Rovers, praised the feature, stating:

“The Dashboard Connect feature has been a game changer for us as a football club. Within minutes, we were able to launch away ticket sales for our members. Ensuring the security of our customer data is always a top priority, and the time saved on administrative tasks has been an incredible bonus.”

Ailish Kelly, Business Manager, Dundalk FC shared her experience with the new feature:

“This has reduced the administration on our team immensely. From a home team perspective, we can now collaborate with away teams to ensure that the correct fans get access to high-profile games, which has been invaluable for us.”

As the most innovative, forward-thinking ticketing company in the industry, Future Ticketing has introduced this feature as part of a series of ongoing enhancements available to clients this year.

Ann Marie Guinan, Chief Marketing Officer at Future Ticketing said:

“At Future Ticketing, we’re always looking for ways to innovate and improve the ticketing experience for our clients and their customers. Dashboard Connect is a perfect example of how we can streamline away ticket sales and foster collaboration between clubs, all while ensuring that security and efficiency are prioritised. We’re proud of the immediate impact this feature has had for clubs like Shamrock Rovers and Dundalk FC, and we believe it will continue to be a game changer in the sports and events sector.”

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