- New partnership with Kentucky Downs
- Montpelier Hunt and Genesee Valley venues are also in growing portfolio
- Cutting-edge technology attracts clients across the equine sector
Future Ticketing has announced partnerships with three further racetracks in the United States, including its first flat track in America, Kentucky Downs.
Kentucky Downs is the only all-turf racing venue in the US and its spectacular seven-day September meet offers $35m in purses, attracts British and Irish horses, and top jockeys like Frankie Dettori. Future Ticketing partnered successfully with Kentucky Downs for the first time at its meetings in August and September which included the running of the $2.5m Nashville Derby.
Two additional US steeplechase venues have partnered with ticketing software provider Future Ticketing, Montpelier Hunt Races, Virginia and Genesee Valley Hunt Races, New York. Saturday, November 2 saw the 89th running of the Montpelier Races and Future Ticketing’s superior technology enabled the efficient sale of several ticket types, from general admission to tailgating and reserved admission to infield parking. Future Ticketing is also privileged to be chosen by Genesee Valley as its ticketing partner as it hosts the only event in New York state where spectators can watch sanctioned steeplechase races over timber jumps.
Martha Strawther, Race Director, Montpelier Races said:
“We chose Future Ticketing because of their knowledge of steeplechase racing at venues like ours. I could not be happier with the result. Working internationally went seamlessly; our questions were answered in a very timely manner.
“We thought there would be resistance from our customers to online ordering but they embraced the new procedures. We have a bit of a complicated system with our Reserved Parking but Future Ticketing made it all work easily for us and our customers. Their staff was knowledgeable and helpful. Using Future Ticketing was a great decision for Montpelier Hunt races.”
Future Ticketing’s flexible systems enable Genesee Valley racegoers to choose from bronze, silver and gold parking options.
Peter McNeile, International Sales Director, Future Ticketing, said:
“At Future Ticketing we are delighted that Kentucky Downs has chosen us as their ticketing partner and we believe we can work to bring the full benefits of digital ticketing to this prestigious venue, just as we have done at so many across the Atlantic in Britain, Ireland, continental Europe and Australia.
“We are also especially pleased that two more US steeplechase venues have joined our stable and we are grateful to Montpelier Hunt and Genesee Valley for selecting Future Ticketing and are sure they too will reap the benefits of our state-of-the-art online ticketing technology.”
Once again, Future Ticketing will be represented at the Global Symposium on Racing in Tucson, Arizona where the company will be introducing its cutting edge API-first approach to ticketing to leading professionals across the equine sector.
