Clare GAA

Clare GAA is one of the most recognisable counties in the GAA family, famously known throughout Ireland as The Banner. Clare has a proud and distinguished track record at senior level winning four All Ireland Hurling Championships, six Munster Hurling Championships, two Munster Football Championships, five All-Ireland Junior Camogie Championships, three All-Ireland Intermediate Camagie Championships and numerous titles by its Peil na mBan team.

The county team plays is home games at Cusack Park in Ennis, named after the GAA’s founder Michael Cusack. The stadium has a capacity of 14,800 including a redevelopment of the southern stand in 2015.

Challenge

As part of its development plans, Clare GAA sought a modern ticketing system that would enable tickets to be purchased online in an efficient and fan-friendly manner. It also sought an ability to manage card payments at the turnstiles.

Solution

Future Ticketing’s high performance ticketing software has enabled Clare GAA make the leap into a partial digitalisation of its ticketing offering. In addition to purchasing tickets online, the Future Ticketing system allows Clare GAA to manage card payments at the turnstiles for full traceability of walk-up and online ticket sales, a crucial convenience bonus for fans on match day. Customers can also avail of ApplePay and Google Pay when purchasing tickets.

Value-added

Clare GAA’s ticket office is able to provide card payments via an integration with Stripe terminals. The partnership with Future Ticketing has been heralded as a success by Clare GAA Chief Operating Officer, Deirdre Murphy, who said:

“Clare GAA were delighted to enter into this partnership with Future Ticketing. We were keen to ensure that all our patrons and supporters have the best possible experience. Where we provide ‘cashless’ options, we want to ensure that the process is made as easy as possible.”